David Galiel New Media Consulting

Ah, the irony of a new media consultant being too busy to update his own blog… But not too busy to make cute excuses.

(with apologies to all the good, hardworking cobblers out there who are probably tired of hearing that old aphorism. And, whose children probably have the best-fitting shoes of all, crafted with love and care and maintained with proper attention.)

Nextgov.com, a website that focuses on “Technology and the Business of Government”,  published a Flash-based presentation of federal federal websites (linked at the end of this post), that they, and the experts they consulted, consider to have implemented best new media practices.

Nextgov.com notes,

These sites are not what we would consider to be the best of all federal Web sites — though they certainly could give a number of others a run for their money — but rather sites that employ what consultants say are best online practices. They don’t all make use of the latest and greatest in Web 2.0 technology or sport cutting-edge designs, and that, we’ve learned, can be a good thing.

Each of the agencies responsible for these sites paid careful attention to what their users wanted to see and do online. While technology changes rapidly, striving to meet the needs of the public will always be the foundation for any great government Web site, online researchers told us.

[Emphasis added]

The sites are, NASA, Library of Congress, Centers for Disease Control and Prevention, Social Security Administration, and Transportation Security Administration.

The presentation offers as good a starting point as any for discussion about appropriate technology and user-centered design. The content is good and points to many applaudable features on the federal sites discussed.

Unfortunately, the presentation itself violates basic principles:

• Unnecessary use of Flash for a static presentation, with distracting, delayed, fade-in effects, where simple dynamic HTML would suffice;
• A non-intuitive secondary navigation system within each agency study (the unmarked green bars at the bottom). The designers acknowledge this by adding a gratuitous and inaccurate “roll over green buttons to learn more” (inaccurate because rolling over does nothing, the buttons must be clicked) - and then compound the problem by placing the notice only on the fifth and final page of the first tab, NASA’s, a page one can only reach by….clicking on the green buttons;
• This, in turn, exposes the linear thinking behind the presentation - an assumption that user will necessarily view the tabbed sections in order, like a slide show;
• Low contrast between background and text, particularly headlines, in a fixed-width, 960px Flash app;
• Non-selectable (and thus non copy/paste-able) text and non-printable content limits the ability to share and link to the content or to review it offline;
• Inaccessible to vision-impaired users - a text to speech application cannot access the content in the app, and there is no separation of presentation from content, so it cannot be viewed without graphics or styles.
• Non-cued links - clicking on any of the images launches a new browser window loading the agency website being reviewed, with no indication (either in a status bar or pop up) of this behavior.
• A pseudo-address bar, showing the URL of the agency being reviewed, features non-selectable text - clicking on it launches the agency in a separate window. The links haven’t even been proof-read - the TSA link features a double back-slash, and several of the links go to “index.html” or “index.shtm” rather than to the actual root domain, as the other do, to protect against broken links if the target site changes its technology over time (and changes a home page to index.php, index,htm, index.asp, etc. Redirects created during a technology update should take care of such changes, but one should never make assumptions about target domains).

It is unfortunate that these and other violations of best practices undermine what is otherwise a good presentation about how government websites can and are utilizing best practices.

Nextgov - Best Practices for Government Web Sites [page loads Flash presentation]

Among other things, I have the privilege of serving as New Media Advisor to AIDS.gov, the federal government’s official public information portal for HIV/AIDS prevention, testing, treatment, and research efforts in the United States. In this capacity, I consult on AIDS.gov’s weekly new media blog, edited by Miguel Gomez, director of AIDS.gov.

For our final blog post of 2008, each member of the AIDS.gov team wrote about the lessons we learned regarding the potential of using new media in response to HIV/AIDS.  We also recorded our thoughts in an audio podcast, which you can listen to in various formats at New Media Conversations on AIDS.gov.

I encourage you to visit AIDS.gov and explore the many ways this unique site utilizes new media tools and technologies for public information, education and interaction. It is an example of how new media can make a difference.

Here is the full transcript of my submission to Looking Back: Lessons learned from the AIDS.gov team.

This has been a year full of relearning the value of new media, at the personal, professional, national, and even global level.

From uploading pictures of the Grand Canyon—from the Grand Canyon—so that friends and family could share our cross-country journey, to using real-time chat, text messaging and wikis to stay current and continue to work collaboratively on the road; from witnessing the unprecedented use of social media and online communities to mobilize, engage and activate citizens in our democracy, to witnessing the global family of participants in World AIDS Day - on blogs, social networks, messaging and photosharing sites, and even in virtual worlds; the meaningful, measurable difference that appropriate new media tools and technologies can make in our daily work and our daily lives has never been more evident.

Our challenge in 2009 is to sharpen our focus and make the best use of these means in our response to HIV/AIDS.

New media really can make a difference, whatever your organization’s mission, size or resources. I look forward to helping you explore the potential of new media tools & technologies in 2009.

We have arrived in our new location on the West Coast, just south of Portland, and have set up shop along the beautiful Willamette River, which feeds into the majestic Columbia. Using new media tools and technologies during our 4,850 miles drive from Boston, Massachusetts, we were able to stay in touch and keep up to date with all our clients, business partners, family and friends. (Check out our photos of the Grand Canyon - uploaded from the Grand Canyon!)

As promised, our clients services will be soon be enhanced, with new teleconferencing and remote access capabilities. Since we already work remotely with client organizations in half a dozen states, our basic services will not change - except that East Coast clients with my direct line shouldn’t try to call me before 11:00AM EST, or I may be a bit grumpy!

Stay tuned for the relaunch of the Galiel New Media Blog on January 1, 2009.

as we move cross-country and rebuild our site. Check back in late November December.